Google Ads management for small business — run by people, proven with data
Google Ads is the fastest way for a local business to buy customers — and the fastest way to torch a budget. Hively audits your account free, shows you where the money leaks, then runs your campaigns with daily agent monitoring and a live dashboard so you always know what your spend bought.
"I just need someone to run my Google Ads"
That sentence is usually said by an owner who set up a campaign in a spare evening, watched Google spend the budget, and can't tell whether any of it turned into actual jobs. It's not your fault — the platform is built to be easy to start and nearly impossible to run well part-time. Smart Campaigns and auto-applied recommendations optimize for Google's revenue, not yours.
What "someone to run it" should actually mean: a manager who checks the account more often than you check your voicemail, tracks phone calls — not clicks — as the success metric, and can show you the before and after in numbers. That's the job Hively takes on. And because ads only pay off when the phone gets answered, ads clients often pair the account with our AI receptionist — there's little point buying calls that ring out.
account + tracking audit before any contract
agent monitoring, weekly human optimization
dashboard login — spend, calls, booked jobs
What happens in your account every week
Waste gets cut
Search-term reports reviewed, junk queries negatived, bleeding keywords paused, so budget stops going to clicks that could never become customers.
Winners get fed
Budget flows toward the campaigns, keywords, and ads that produce booked jobs — not just clicks. Bids and budgets move weekly based on what your dashboard says actually converted.
Ads and pages get tested
New ad copy and landing-page variants go live continuously. Small lifts in click-through and conversion rate compound into a meaningfully cheaper lead every month.
Every lead gets counted
Call tracking and form tracking wired to actual outcomes, so "conversions" means phone calls and booked jobs — and if a call slips through, our AI receptionist can catch it.
One trap we fix constantly: conversion goals set at the campaign level that silently stop counting phone calls. Owners think their ads "don't work" when the tracking is what's broken. It's one of the first things the free audit checks — before anyone spends another dollar. Ads are also just one leg of the machine; see the full AI automation agency picture.
Before you hire someone to run Google Ads, read this
Should I hire someone to run Google Ads or do it myself?
If you have the hours to learn match types, negative keywords, conversion tracking, and bid strategies — and check the account several times a week — you can run it yourself. Most owners don't, and Google's own "recommendations" will happily spend your budget for you. The honest test: pull your search terms report. If you can't explain what half those queries are, it's time to hire someone to run Google Ads before the account burns more than management would ever cost.
What makes Hively different from other Google Ads agencies?
Two things. First, diagnosis before spend: we audit your current account and tracking for free and show you the leaks before we touch a bid. Second, transparency: you get a live dashboard login showing spend, calls, and leads — not a monthly PDF with vanity metrics. Our own ads-agent tooling watches accounts daily, and a human strategist makes the judgment calls.
How much does Google Ads management cost?
Hively doesn't sell pre-set plans or tiers. Every client gets a custom monthly scope built from a free consultation and a free audit of your current campaigns, website, and tracking. Cost depends on your ad budget, how many campaigns you run, and whether ads are standalone or part of a bigger engagement. The audit and the report are free either way.
How much should I budget for the ads themselves?
That depends on your trade, your service area, and your cost-per-click — a Melbourne electrician and a Palm Bay med spa live in different auctions. Part of the free audit is a realistic budget model: what a lead should cost in your market and what monthly spend it takes to matter. We'd rather tell you the honest number up front than manage a budget too small to work.
Do you require long-term contracts?
No. The account is yours, the data is yours, and the dashboard shows you exactly what's happening — we expect the results to be the reason you stay. If we don't believe ads are the right first fix for your business, the audit report will say so and point at what is.
Google Ads management in Melbourne, FL & Brevard County
Most of this page applies to a small business anywhere. Hively itself is based in Palm Bay, though, and for Brevard County accounts we can sit down with you in person to go through the numbers.
Brevard is long and narrow, so location targeting matters here. A crew based in Palm Bay may not want to pay for clicks from Titusville. Target the towns you actually drive to. Then check one setting that's easy to miss. By default Google can show your ads to people who are only interested in your area, not just people who are in it. If you only serve Brevard addresses, switching it to "Presence" keeps the ads in front of people who are actually here.
Ads are one piece of it. Our Melbourne, FL marketing agency page shows how ads fit with the website, the phones and reviews, and SEO in Melbourne, FL is the slower side that keeps bringing in calls after a campaign is paused.
Find out where your ad budget actually goes
Running ads now? We'll audit the account, the tracking, and the landing pages and show you the leaks. Not running ads? We'll model what a lead should cost in your market. Either way the report lands in 48 hours and it's yours free.